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Release the European Taste is a promotional programme for processed fruits and vegetables. It is a three-year initiative to promote the consumption of processed fruit and vegetable products of the best quality. This programme focuses on processed products such as Lyutenitsa (ground vegetable spread / chutney), pickled tomatoes, roasted vegetables, rose products and peach compote products made of the best European quality and produced under the best cultivation practices and environmental standards as healthy produce.

Tomato-based productsRoasted and fried vegetablesJams and MarmaladesFruits in syrup

These select European quality products are produced by the members of the fruit and vegetable processing industry. Selection of these quality European products is based on existing popularity of the processed products or similar ones into the targeted Countries. They are best known and best represent the European quality of Bulgaria.